venue stylist

Here's to 2018!

I think it's safe to say that 2017 has been a rather busy year here at Caro HQ. After taking the plunge and launching my business, I have been involved with a variety of events, including birthday celebrations, weddings, wedding fairs and styled shoots. This has meant that I have been able to try out different ideas and styles, and I have developed a varied portfolio which showcase the different events I have worked on. I have also met and worked with some fantastic venues and suppliers, and built good, long-term working relationships.

Caro has expanded in the last few months in ways that I had not anticipated happening quite so quickly; I always had the intention of venturing into the styling side of events whereby I would provide the chair covers, centrepieces, etc. myself, but I thought it would be in the second or third year. Fortunately, an opportunity arose and I was able to buy a large amount of stock in bulk, and I haven't looked back since. I love that I am now able to offer my clients the full package of planning and styling their day.

As well as the day-to-day aspect of the business, I have also re-designed and developed my website, and I am thrilled with the results. I have tried different marketing techniques and found what works and what doesn't; I even tackled the dreaded tax return - and it wasn't as bad as I'd feared!

I'm very proud of what I've achieved with Caro this year, but I'm also incredibly excited for what's to come in 2018. As well as bookings that I've already got in the diary, I'll be exhibiting at the Wedding Experience at Detling at the end of January, and at two wedding fairs in March, one at Royal Wells Hotel, and the other at One Warwick Park Hotel. Come along to any (or all!) of these events if you're planning your wedding or a special event, and have a chat to find out how I can help!

So, here's to 2018 and a rather busy and productive future for everyone! I look forward to meeting and working with you soon.

Merry Christmas and Happy New Year!

Why you should do a styled shoot

When starting out in the wedding and events industry as a planner or stylist, it can be difficult to show potential clients what you are capable of, without having photos of events you have worked on. When I set up Caro Events UK, although at the time I had nearly seven years’ experience of working on a variety of events in Kent and London, I could not use any of the images, as they belonged to the companies I had worked for. Fortunately, I was quickly commissioned to work on a few events and so I was able to begin to build my professional portfolio for Caro Events UK.

One thing that can help to demonstrate your creative and styling capabilities, is to work on a styled shoot. I was invited to work on my first shoot this summer, and although I was nervous (because I didn’t know exactly what to expect - daft really, when I've worked on so many events already!) I thoroughly enjoyed the experience; it was great to meet and work with other local suppliers in a beautiful venue. This shoot then led on to another shoot, which had an elegant, classic style in a Tunbridge Wells hotel, and was rather different to the rustic ‘afternoon tea wedding’ style of the first shoot.

I am currently working on the planning and styling for a big shoot for the wedding brochure for an up-and-coming wedding venue in Kent. I am delighted to be working on such a big project and already have a fantastic local photographer, who I have worked with before, on board. I have also been invited to work on a wintery wedding shoot just before Christmas, so I will have an extensive and varied collection of images for my portfolio by the end of the year.

I quickly learnt that each shoot, whilst similar in the standard running times, can be just as different and varied as each wedding and event I’ve worked on, which means they never get boring! Styled shoots also give you the opportunity to play around with different ideas to see what may or may not work at an actual event, be it a new centrepiece, a room layout, or even a smoke bomb for a photo; it is your opportunity to show what you can do.

To anyone in the industry, be it you are just starting out, or even if you have years of experience, I would recommend exploring the options that a styled shoot can give you.

Collaboration and Networking

Over the past few months, I have been meeting with other local suppliers in the wedding and events industry, from venues and photographers, to bakers and confectionery suppliers. The reason for these meetings is to introduce myself and Caro Events UK, as well as finding out more about the suppliers, their businesses and what they offer.

When starting a new business, it can be incredibly daunting putting yourself and your business out there, but networking and finding these businesses to collaborate with is an essential part of building any business and making it successful. You have to approach each meeting with an open mind and think, not only about how this association could benefit you, but how you can assist the other business.

By meeting suppliers in advance, you can build relationships with these businesses, so that you know which is the best business for a particular event you are working on. From this networking, you may find businesses that you can collaborate with, whereby you work closely together, recommend each other, or offer discounts to your clients for using each other’s business.

Collaboration between businesses can be beneficial to both sides; it can inspire you, educate you, help you to solve problems, and, of course, it enables you to grow your network. It will be unlikely for you to be able to collaborate with everyone you meet, but these businesses will still be part of your wider network that you may work alongside in the future.

Fortunately, everyone that I have met with have been friendly and personable, and several businesses have been added to my list of recommended suppliers, as I know that they will deliver excellent customer service. However, networking is never-ending; there are always new businesses to meet and new ideas that people have about what they want at events, and this means that there is always the potential for your business to grow.