Why you should do a styled shoot

When starting out in the wedding and events industry as a planner or stylist, it can be difficult to show potential clients what you are capable of, without having photos of events you have worked on. When I set up Caro Events UK, although at the time I had nearly seven years’ experience of working on a variety of events in Kent and London, I could not use any of the images, as they belonged to the companies I had worked for. Fortunately, I was quickly commissioned to work on a few events and so I was able to begin to build my professional portfolio for Caro Events UK.

One thing that can help to demonstrate your creative and styling capabilities, is to work on a styled shoot. I was invited to work on my first shoot this summer, and although I was nervous (because I didn’t know exactly what to expect - daft really, when I've worked on so many events already!) I thoroughly enjoyed the experience; it was great to meet and work with other local suppliers in a beautiful venue. This shoot then led on to another shoot, which had an elegant, classic style in a Tunbridge Wells hotel, and was rather different to the rustic ‘afternoon tea wedding’ style of the first shoot.

I am currently working on the planning and styling for a big shoot for the wedding brochure for an up-and-coming wedding venue in Kent. I am delighted to be working on such a big project and already have a fantastic local photographer, who I have worked with before, on board. I have also been invited to work on a wintery wedding shoot just before Christmas, so I will have an extensive and varied collection of images for my portfolio by the end of the year.

I quickly learnt that each shoot, whilst similar in the standard running times, can be just as different and varied as each wedding and event I’ve worked on, which means they never get boring! Styled shoots also give you the opportunity to play around with different ideas to see what may or may not work at an actual event, be it a new centrepiece, a room layout, or even a smoke bomb for a photo; it is your opportunity to show what you can do.

To anyone in the industry, be it you are just starting out, or even if you have years of experience, I would recommend exploring the options that a styled shoot can give you.